Skyro

A new fintech company sought to tap into the incredible potential of a fast-growing, digitally native population in the Philippines. Existing financial institutions and industry stalwarts had all the scale but none of the speed: lumbering giants with calcified processes and sluggish customer service. The brand saw an opportunity to bring new energy and a digital-first approach to the space, building financial products that focused on making every aspect of the experience seamless, accessible, and easy.

With big ambitions for expansion beyond banking, we knew that the right name shouldn’t contain any words or prefixes that were direct references to the financial sphere. It was clear that the name needed to tell an emotional story about the possibilities the brand can bring to life. I came up with Skyro—clipped from the word skyrocket, evoking the spirit of freedom and flexibility. It’s a name that channels edge, ease, and expansion. Through Skyro, it’s never been easier to reach new heights and live the life you want.

Since launching with product loans and buy-now-pay-later financing, Skyro has disbursed 7 billion pesos (US$122 million) in loans since August 2022, with more than 320,000 active customers and 4,500 partner merchants.